| Public Relations for Dummies |  | Authors: Eric Yaverbaum, Robert W. Bly, Ilise Benun
Creator: Richard Kirshenbaum
Publisher: John Wiley & Sons
Category: Book
List Price: £13.99
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Rating:  reviews
Media: Paperback
Edition: 2nd Edition
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 7.3 x 0.9
ISBN: 0471772720
Dewey Decimal Number: 659.2
EAN: 9780471772729
Publication Date: May 30, 2006
Availability: Usually dispatched within 1-2 business days
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| Editorial Reviews:
Product Description
Provides information on web-based PR, including the use of text messaging, podcasts, and blogs.
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| Customer Reviews:
 Superb guide, informative and enjoyable August 5, 2009
A. Hunter (Bristol, England)
3 out of 3 found this review helpful
Broken up into chapters and well indexed so easy to find what you're looking for. Gives practical instrcutions, theorectical advice and real-life examples to illustrate the author's points. Would be useful for people who own a small or large company, work in PR for one company or possibly as a starter in a PR firm.
Appears to be designed for total beginners, yet not patronising. We refer to it all the time when our marketing ideas dry up.
 Great Read! June 29, 2009
Ms. A. Mccarthy (london)
2 out of 3 found this review helpful
As a creative professional, this book is exactly what i hoped it would be! very informative, very well written, repeats itself a tad but perhaps that is to cement some of it's points? it clarifies your suspicions and gives you the confidence to try our your pr ideas!
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